aiwa-9 on DeviantArthttp://creativecommons.org/licenses/by-nc-nd/3.0/https://www.deviantart.com/aiwa-9/art/M-Generation-Reebok-98177342aiwa-9

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M Generation: Reebok

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Note: Just in case some of you might not know who Willard Scott is, he was the first Ronald McDonald and also the creator of the character, but now he's a well-known weatherman on NBC's The Today Show. There's also rumor of him leaving the job as Ronald McDonald because he became overweight......

reference: [link] [link]


a final project for a school Visual Art course [link]


Other M Generation ads:
FILA [link]
Air Jordan [link]
New Balance [link]
Nike [link]
Puma [link]
Adidas [link]
Converse [link]

The idea for this project first came to mind that the McDonald's company is so well-known, it's almost impossible to not to find a "McDonald's" restaurant anywhere you go. Moreover, the American fast food company has been so ingrained into other parts of the world that it is gradually changing their lifestyle, bringing them a step closer to obesity.

I decided to mix McDonald's and sports ads together because I think they show a great contrast. We can imagine in the future that the company is so powerful that it may start to have its' own brand for a new line of merchandise, such as clothing. Who knows, anything is possible. Another reason I chose to use sports brands is that it is mainly targeted towards middle-class consumers, just as McDonald's is. So, I picked some of the most well-known and affordable sports brands out there and re-mixed them with McDonald's.

This project was made just for fun, don't take it too seriously =D
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2550x2550px 2.53 MB
Comments6
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erinightwind's avatar
I like your concept to a certain extent, but I also find it very naive to blame McDonalds for increasing obesity in other countries (which the WHO report blames on "all fast food outlets and pre-packaged food sources"), let alone for the obesity 'epidemic' in the United States. Is McDonald's food part of the problem? Certainly. However, people, as well as other fast food companies are to blame for it as well. As well, McDonald's isn't some kind of monster trying to kill off their consumers, nor are any other fast food company. Laying sole blame on McDonalds is an extremely black-and-white reaction for anyone to make, especially an artist.